Hello,
I’m Jo
Founder & Marketing Director, JASi
jo@wearejasi.co.uk | 07958 876135 | wearejasi.co.uk
I’ve spent 25 years in senior marketing leadership, in large organisations that know what good looks like, and in growing businesses where I’ve built the structure from scratch.
I don’t advise and move on. I take responsibility for the marketing function — setting the strategy, leading the delivery and making sure every decision is commercially grounded.
I work alongside Seb Blurton, who leads delivery: websites, SEO, PPC, content, automation, executed properly, against clear objectives, with performance reviewed continuously.
What makes
me different?
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Every decision is rooted in where the business needs to grow — not what fills a content calendar.
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25 years across global organisations and ambitious SMEs. I know what good looks like.
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Work alongside your existing team, or run the whole function. Most clients end up somewhere between the two.
Investment
Reflects scope and individual budget.
From a single area of focus to full marketing leadership and delivery
£1,500–£5,000/month ongoing.
Transformation projects scoped separately.
4x return on
Google Ads spend
Benchmaster
ROAS improved from £1.45 to £3.80.
Same budget. Same business.
Better structure.
112% increase
in online revenue
Benchmaster
Strongest month delivered more than
double the previous year’s online
revenue.
300% increase
in website traffic
Procter Street
Database built from zero to 9,500 sector contacts. Email open rates of 61–69% against
a sector average of 24%.
20,000 database built from scratch
GHG Group
Built and developed across all four businesses in the group. A commercial asset, segmented by product interest and engagement.
"We had three separate brands, with tired websites, and no group identity holding any of it together. Our growth plans meant we had to up our game, and fast".
Jo scoped it properly and helped us agree what would make the biggest difference first, then managed the whole process. Quick decisions made guided by strategy not guesswork.
She and Seb's team built our group presence, delivered four new brands and websites, and put a marketing plan behind each business."
James Glover, CEO, The GHG Group
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