Benchmaster
Benchmaster, a leading manufacturer of workbenches and workshop furniture, had a solid product offer and growing demand, but needed more consistent visibility and a stronger conversion rate from digital channels. They wanted to grow web sales, improve marketing performance and get a better return on paid spend
What we did
We delivered a clear, consistent marketing plan focused on results – not just activity.
This included:
SEO and on-site content improvements
Targeted Google Ads and Shopping campaigns
Structured email marketing and direct outreach
Conversion tracking and performance reporting
Weekly handover of warm leads for follow-up
The Impact
Website revenue increased by 112% compared to May last year
15% more orders year on year, with 89% increase in average order value
Organic conversions up 600% in just one month
Email marketing generated £16,884 in revenue from 5 orders
PPC spend of £3,096 returned £11,060 in sales (3.6x return on ad spend)
Website conversion rate improved to 0.81%, up from 0.61%
Web traffic up 52.7% year on year
