GHG Group
Coordinated marketing that boosted visibility, leads and sales across a multi-brand group The challenge GHG Group owns several respected UK manufacturing businesses – including Benchmaster, AUT, MTM and others. While each brand had market potential, their marketing was inconsistent, reactive and not delivering results. They needed a more structured, commercial approach that could support business growth without wasting resource.
What we did We built and delivered a joined-up marketing strategy across the group – focused on measurable results. Activity was tailored to each brand but built around a shared goal: increasing visibility, generating leads and supporting sales.
What we did
We built and delivered a joined-up marketing strategy across the group – focused on measurable results. Activity was tailored to each brand but built around a shared goal: increasing visibility, generating leads and supporting sales.
This included:
Regular email marketing and direct outreach
SEO improvement and content creation
Paid search and Google Shopping ads
LinkedIn content and targeting
Clear tracking and handover to sales teams
The Impact
600% increase in organic conversions in one month
52% uplift in website traffic year-on-year for Benchmaster
Email open rates at 35.4% and click rates at 10.9% – well above industry benchmarks
PPC generated £11k in tracked sales in May, with a 3.6x return on ad spend
Overall web revenue up 112% compared to the same month last year
Average order value increased by 89% • Marketing-qualified leads handed directly to the sales team for follow-up
