Creative Spark
Creative Spark is a growing creative agency with an ambitious leadership team and a strong portfolio. But like many agencies, their outbound marketing was inconsistent and not generating the right kind of leads. They needed to stay visible to warm contacts and identify businesses that were actively in the market for creative services – especially those with new funding.
What we did
We delivered a structured outbound marketing programme, including:
Highly targeted email campaigns to key decision-makers across high-potential sectors
Strategic use of funding and engagement data to prioritise the most relevant contacts
Personalised messaging and direct outreach led by senior team members
Regular performance tracking to inform sales follow-up
The Impact
Engagement well above industry averages across all priority sectors.
Recently funded companies: 41% open rate, 8.6% click rateProfessional services: 25.2% open rate, 8.4% click rate
Product manufacturing: 23.5% open rate, 6.5% click rateIdentified five high-value businesses with multiple engaged contacts, now being pursued directly by the leadership team
Immediate focus created around prospects with genuine interest and timely need
Improved alignment between marketing activity and sales follow-up
