SIL

Marketing That Delivered Results for a Specialist Education Provider

A well-respected education provider was struggling to reach senior school leaders. They had a strong offer but limited visibility, a quiet website, and no regular marketing in place. They needed a straightforward way to raise awareness and generate interest.

What we did

We ran a focused five-month pilot campaign to increase visibility and drive engagement. This included regular branded emails, personalised outreach from staff, social content, and a performance dashboard to track results.

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The Impact

Website usage more than doubled year on year • Over 22,000 additional users and 37,000 extra sessions
Email campaigns achieved a 35.4% open rate and 10.9% click rate – both well above industry average
Direct outreach emails from the team had a 52% open rate and 8% click rate
Thousands of relevant contacts added to the databaseA clear proposition now in market and aligned to the needs of their target audience

What it meant

This organisation went from being largely unseen to engaging thousands of the right people. The campaign generated clear interest, gave their team better tools, and showed how focused marketing can make a real difference.