The Business
Procter Street
Procter Street is a construction and infrastructure consultancy based in Manchester. The business provides work winning, project management, planning, commercial management and resourcing services to contractors and developers across the UK. Since founding in 2021, they have helped clients secure over £2.5 billion in opportunities.
The expertise was there. The track record was strong. The challenge was that the right people didn't know enough about them.
The Challenge
When I was engaged, Procter Street was winning work on reputation and relationships. That's a solid foundation — but it's not a pipeline.
There was no structured marketing function. No consistent communications. No reporting. No clear way to identify which businesses were engaging with the brand and which contacts were worth pursuing.
The business had everything it needed to grow significantly faster. It just wasn't visible enough to the right people.
What we did
We became Procter Street's outsourced marketing department.
We started with proposition — getting clear on what Procter Street stands for, who it's for and why it wins. Then we built the infrastructure to communicate that consistently and measure what was working.
That meant: a new website, a content and communications programme, structured email marketing, targeted prospect outreach, consistent LinkedIn activity, SEO and a monthly reporting framework that tracked engagement at contact level.
Rather than treating each of those as a separate activity, everything was built to work together. Content feeds SEO. SEO drives traffic. Traffic builds the database. The database feeds outreach. Outreach identifies warm prospects. Reporting tells us who to prioritise.
That's a marketing function — not a collection of tasks.
300+%
Increase in website traffic. Monthly sessions grew from around 500 to a record 1,357 — driven by SEO, content and a website that now reflects the calibre of the business.
9,500
Sector contacts in the marketing database — built from scratch. Segmented by role, company and engagement level, and actively used to identify warm prospects for the business development team.
20,000
contacts in the group marketing database — built, cleaned and continuously developed. Segmented by business, product interest and engagement level. A commercial asset the group now owns.
18,000
Monthly Google search impressions — up from 14,100, with consistent improvement in click volumes alongside it.
4,100+
LinkedIn followers — construction professionals grown through consistent, relevant content. The audience reflects the target client base: contractors, developers and infrastructure businesses across the UK.
What changed
Procter Street had a strong business before JASi. That didn't change.
What changed was that the right people in the right businesses started to know about them — consistently, not occasionally. The directors now spend less time wondering whether marketing is working and more time acting on the opportunities it surfaces.
Email open rates more than double the construction sector average
Broadcast campaigns consistently achieved open rates of 40–60%. (Construction industry average: 24%.)
Targeted outreach campaigns performed even more strongly:
• Growth Partners campaign: 61.1% open rate, 45.3% click rate
• Resourcing campaign: 58.1% open rate, 51.1% click rate
• Seconded Professional campaign: 56.4% open rate, 44.7% click rate
• Hunter prospect campaigns: consistently 55–69% open rates
Monthly reporting that drives decisions, not just data
Every month, Procter Street's directors receive a report identifying which contacts have engaged, at which companies, in which roles. That intelligence feeds directly into business development conversations.
Marketing that identifies warm prospects is a sales asset, not just a communications function.
What this means for your business
Most construction and infrastructure businesses don't have a marketing problem. They have a visibility problem.
Strong expertise and a solid track record are not enough on their own if the businesses that need you can't find you — or don't know enough about you to choose you.
The question worth asking is simple: how much pipeline are you missing because the right people don't know what you're capable of?
My role is to close that gap. Not with more activity. With structure, consistency and marketing that's genuinely aligned to how you grow.
That's what JASi provides.
Want to talk about
your marketing?
I'm happy to have a straight conversation about your business, your marketing and whether JASi is the right fit.