Current Work
Established UK teamwear manufacturer
Evolving an established brand for its next chapter.
This established teamwear manufacturer supplies sports clubs, schools and organisations from grassroots through to professional level.
The business has decades of experience, strong products and an established customer base. The job isn't to reinvent it. It's to evolve the brand so it better reflects the quality of the business today and gives it a stronger platform for future growth.
JASi is working with the team to sharpen the proposition, evolve the brand identity and rethink how the products are presented — including a new approach to photography using AI to create higher-quality, more flexible imagery without the cost and limitations of traditional photoshoots.
Evolution rather than revolution — keeping what already works and making the rest work harder.
The Work
Making the brand work harder.
The evolved positioning and identity are now being taken into the things customers and sales teams actually use - starting with a completely reworked product brochure and supporting sales materials.
With a large product range and endless combinations of garments, colours and branding, traditional photography is increasingly expensive, slow and difficult to keep up to date.
So we're building a new AI-led approach to imagery alongside the brand, creating greater flexibility in how products can be presented while maintaining a consistent look and feel.
Better tools for the sales team. A better way to show the product. And a brand system designed to make both easier.
What happens next?
Putting the new brand to work.
The new identity, imagery and sales materials are now moving into delivery.
From there, the same foundations can be carried through the wider customer experience, giving the business a consistent way to present itself as it continues to grow.
The foundations are being built now. The commercial evidence comes next.
Want to talk about
your marketing?
I'm happy to have a straight conversation about your business, your marketing and whether JASi is the right fit.